Service Management Paper Essay Example | Topics and Well Written Essays - 2000 words

Service Management Paper - Essay Example The aspect of services marketing involves greater challenge considering the intangible nature of the offering. Efficient service management includes not only handling the regular aspects of the product mix but to also effectively manage the aspects of People, Process and Physical Evidence that are the most critical aspects of service marketing (Jack, 2005, p.177). In order to remain sustainable and profitable in the market it is very essential to create a distinction in these aspects in order to emerge as a formidable player in the market. Business organizations are spending huge amounts of monetary as well as human resources to analyse the gaps in the service delivery and consequently formulate a service mix that seeks to create a favourable distinctive image of the brand in the minds of the target market audience (Ellwood, 2002, p.44-45). The present study would analyse the crucial service marketing aspects of process, people and resource allocation in case of Virgin Trains so as t o have a batter and practical understanding of the importance of these aspects in ensuring profitability and long term sustainability in a service oriented organization in the turbulent and competitive business environment. Service Process Process is a very important part of the service delivery mechanism for any business organization. It signifies the actual manner and the entire back end operations that are in place right from a sales call to the final closure of a deal. Virgin Trains is one of the most popular rail companies in UK offering customers with a service of train travel from one destination to another across UK. The company in association and collaboration with players like Alstom and Bombardier provides excellent rail travel options to link various places across UK in a fast and convenient manner. Led by the legendary Richard Branson, the UK based group draws its competitive edge owning to its excellent service delivery mechanism that offers customers with a volley of services with high quality in the delivery (Virgin Rail Group, n.d.). The service delivery process at Alstom is highly innovative and backed by superior technology that gives fast, reliable and convenient support to the consumers. Innovations in technological aspects include presence of a bi directional mechanism for signalling that enables trains to move in either direction using a single tract without chances of collision. In addition to this the service process also involves use of a Public Performance Measure that is a tool that helps keep control over the timings of the train. This tool helps keep an efficiency level on the arrival time and delay of the trains ensuring that customers arrive at their destination on time. Other technological aspects include presence of a block based joint that helps generate additional safety in the running of trains. The company in 2008 also introduced the Virgin High frequency communication device system that helps in improving the communicatio ns part of the company with regards to transfer of information in a fast and accurate method. The company also has created ease for customers by having an online portal that helps customers to book their tickets from the web directly. Customers have flexible and multiple payment options that help

Long-term exposure to fine particulate and health Research Proposal

Long-term exposure to fine particulate and health - Research Proposal Example There are various crucial problems that might arise due to the occurrence of dust storms. One of the imperative problems related with the occurrence of dust storms is the increased level of traffic accidents (Akbari, â€Å"Dust storms, Sources in the Middle East and Economic Model for Survey It s Impacts†). Furthermore, the other problems include diminished soil fertility, damage to crops as well as telecommunication systems, lessening of solar radiation, increased air pollution and most significantly augmented respiratory or cardiovascular diseases (Kutiel and Furman, â€Å"Dust Storms in the Middle East: Sources of Origin and their Temporal Characteristics†). In relation to the incident of dust storms, it has been viewed that dust storms are regarded to be one of the major kinds of tropospheric aerosol which significantly affects both terrestrial as well as solar radiation (Washington, Todd, Middleton and Goudie, â€Å"Dust-Storm Source Areas Determined by the Total Ozone Monitoring Spectrometer and Surface Observations†). Moreover, dust storms are also considered to be a natural risk that can broadly affect the daily life of an individual by a considerable level. With regard to the short-term impact of the dust storms, in recent times a large proportion of respiratory problems and asthmatics have been observed in certain parts of Saudi Arabia. The region experienced the occurrence of a strong dust storm in the year 2009 that severely affected the air quality as well as visibility and caused significant damages to several buildings and power poles (Maghrabi, Alharbi and Tapper, â€Å"Impact Of the March 2009 dust event in Saudi Arabia on aerosol optical Properties, Meteorological Parameters, Sky temperature and emissivity†). This particular proposed research focuses upon the interrelation between long-term exposure to fine particulate from dust storms and the incidence of cardiovascular diseases. In relation to the problem statemen t, it can be affirmed that the fine particulate emerging from the incidence of dust storms ultimately gives rise to increased level of air pollution which in turn results in cardiovascular diseases in Saudi Arabia. The chief reasons for occurrence of dust storms and augmented level of cardiovascular diseases especially in the region of Saudi Arabia include lack of suitable plant coverage, reduction in air humidity as well as precipitation, destruction of the forest areas and varying air pressure. Moreover, the other important reasons comprise incessant climate change, existence of large number of deserts and differences in the levels of rainfall. These major reasons ultimately create dust storms which in turn results in occurrence of traffic accidents and environmental problems in Saudi Arabia (Maghrabi, Alharbi and Tapper, â€Å"Impact Of the March 2009 dust event in Saudi Arabia on aerosol optical Properties, Meteorological Parameters, Sky temperature and emissivity†). 2. L iterature Review According to Al-Dabbas, Abbas and Al-Khafaji, dust storms are persistent problems in Saudi Arabia. These dust storms impose adverse effect upon the heath of human life that can cause various severe diseases such as asthma, bronchitis and lung as well as cardiovascular diseases by a significant level due to its carrying of fine sharp edged particles and micro-organisms.

Comparison between Creon and Antigone in Oedipus the King Essay Example for Free

Comparison between Creon and Antigone in Oedipus the King Essay In the Oedipus plays, two of the major characters include Creon, the brother in law of Oedipus and Antigone, the daughter of Oedipus. Although these two characters play different roles in the plays Oedipus the King and Antigone, they share a lot of similarities. Basically, one of the similarities that Creon and Antigone have is that the burdens that they carried throughout the plays were passed down to them by Oedipus following his downfall and exile. After Oedupis’s exile, Creon assumed the throne of Thebes and took control of the city. Although his intentions in ruling Thebes are pure, like Oedipus who refused to listen to the blind prophet when he told him that he was the one who murdered his father, Creon’s judgment was blinded when he initially refused to give proper burial rites to his enemy, Polynices, Oedipus son. As a result, Antigone, hanged herself, causing her lover Haemon, Creon’s son, to kill himself as well. Likewise, Antigone inherited the stubbornness of his father when she defied Creon’s order deny the corpse of Polynices, her brother, a proper burial. For her defiance, Creon had her thrown into a tomb, where she committed suicide through hanging. In short, both Creon and Antigone were affected by Oedipus’s tragic downfall as he apparently passed down his misfortunes to those who succeeded him and to his family members. Antigone herself said this in her conversation with her sister, in which she said â€Å"My own flesh and blood—dear sister, dear Ismene, how many griefs our father Oedipus handed down! Do you know one, I ask you, one grief that Zeus will not perfect for the two of us while we still live and breathe? There’s nothing, no pain—our lives are pain—no private shame, no public disgrace, nothing I haven’t seen in your grief and mine. † In other words, Antigone spoke as if tragedies are passed down in Oedipus’s family like they were family heirlooms. Moreover, both Creon and Antigone exemplified also suffered the same losses. Creon lost his son, Haemon, and his wife, Eurydice who both committed suicide while Antigone lost her father, Oedipus, and her two brothers, Polynices and Eteocles, who killed each other while fighting over who would rule over Thebes. In other words, both characters were left alone in their personal battles. However, while the two characters share several similarities, they also have various differences. For one, Antigone acknowledges the past tragedies as shown in the quote above and uses them as a motivation to move forward. Moreover, she is more bold and prudent than Creon as shown during their confrontation in which he asked her why she was defying him and she answered, â€Å"I didnt say yes. I can say no to anything I say vile, and I dont have to count the cost. But because you said yes, all that you can do, for all you’re crown and your trappings, and your guards—all that your can do is to have me killed. † On the other hand, Creon is a manipulative and narrow-minded person as shown in his initial refusal to believe in the blind prophet’s prediction. His personality is best shown in his description of Thebes wherein he said, â€Å"Anarchy—show me a greater crime in all the earth! She, she destroys cities, rips up houses, breaks the ranks of spearmen into headlong rout. But the ones who last it out, the great mass of them owe their lives to discipline. Therefore we must defend the men who live by law, never let some woman triumph over us. Better to fall from power, if fall we must, at the hands of a man—never be rated inferior to a woman, never. † In sum, while both characters share similarities due to their close relationship with Oedipus, they also have differences that distinguish their characters. Antigone is a realistic, decisive yet stubborn character while Creon is a person who holds himself in high esteem but later realizes he is human as well. Works Cited â€Å"Oedipus the King. † 2008. The Internet Classics Archive. 3 April 2008 http://classics. mit. edu/Sophocles/oedipus. html. â€Å"Antigone. † 2008. 2008. The Internet Classics Archive. 3 April 2008 http://classics. mit. edu/Sophocles/antigone. html.

Factors Leading To Integration Of Marketing Communication Marketing Essay

Factors Leading To Integration Of Marketing Communication Marketing Essay Keeping in view the dynamic environment of todays business, Marketer is required to develop the product that have the capacity to satisfy target market needs and wants, price that product attractively, and ensure its availability to the target customers. But the task does not stop over here; the organization must also communicate with their target about the company offerings. Communication is the process in which messages are exchanged to achieve a desired behavior direction or goal. The task of communication with target market is called promotion in Marketing. A company can use variety of promotion techniques including advertising, personal selling, sales promotion, direct marketing and public relations to achieve the companys communication objectives. From the last two decades, promotions strategies used by organizations around the world have undergone through tremendous changes. This is due to the fact that the technology has revolutionized our daily life, marketing promotion have no exception. Companies must be aware of the fact that the face of marketing communications is continuously shifting and, to be successful in the future, the Marketing manager needs to utilize the novel emerging communication techniques. According to Kotler and Armstrong (2006), Integrated Marketing Communications (IMC) is a concept in which a company carefully integrates and coordinates its many communication channels-mass media advertising, personal selling, sales promotion, public relations, direct marketing, packaging, and others-to deliver a clear, consistent, and compelling message about the organization and its products. The results of IMC are better communication that transform into consistent sales volume. The integrated marketing communication goes beyond these specific promotion tools. The design, and packaging of the product, its container and packaging, its price, and the retail stores that sell the product, all communicate something to buyers. Thus, although the promotion mix is an organizations primary communication, the whole marketing mix including product, place, price and promotion must be coordinated in order to achieve the desired impact. The organization IMC helps the firm in identification of the target audience, and then helps the firm in designing a well-coordinated promotional program that focus on managing the customer relationship over time. According to Pelsmacker et all (2006) Integrated Marketing Communication is the integration of specialized communications functions that previously operated with varying degrees of autonomy. If the organization fails to integrate its various communications tools, for example, the advertisements of the offering concentrate on one thing, while a price signaled transmit a different message while the labeling of the product depicts still another message. This will create ambiguity in the mind of the consumer and he will wander here and there in search of what the company is trying to convince me? As Kotler and Armstrong (2006) have pointed out IMC builds brand identity and strong customer relationships by tying together all of the companys messages and images. Brand messages and positioning are coordinated across all communication activities and media. Factors Leading to Integration of Marketing Communication: The following are some of the reason due to which it is inevitable to integrate the Marketing Communication of the organization. Fragmentation of the mass market: This mass-marketing strategy focuses on what is general in the needs of consumers rather than on what is different. The organization offer single Marketing Mix consists of one type of product with small or no variation, one pricing strategy, one promotion program aimed at every person and one distribution system aimed at the entire market. In the last two decades, the mass marketing strategy has lost its impact due to fragmentation of the markets across the world. Consumers around the world now have a more options of what to buy, what to watch to listen or read. The emergence of new market segment which was previously homogeneous, having distinct needs, requirements, and preferences. (Groucutt ; 2004). These fragments reduce the effectiveness of mass marketing techniques and erode brand loyalty. Media Fragmentation: Market fragmentation has resulted in media fragmentation because the of alternative media channels available to the consumer and all messages seen as one single message to consumer. Todays consumers are being irritated with a bundle of of television channels, and a steady stream of new magazines that hit the newsstands every week. Coupled with rising level of ad dodging and the future for some mass media might seem austere. Therefore advertising has to spread further, covering massive amount of channels to gain the same exposure. Explosion of New Technologies: The Technology is evolving today with much speed and has a very disruptive impact on our daily life. Something that has been considered as status symbol today is a myth of past now. Also this explosion allow customer to have greater control over the communication. Consumer can now select what to see, and what to hear more easily as in past. Emergence of Global Markets: Due to advent of IT the whole world has collapse to a global village. The culture around the world is merging and a unified culture is emerging. Although this has created some opportunities for organization, but is also posing some potential threat as they need now to be very cautious while designing there promotional programs and unless the promotional program are well coordinated and integrated it will not have any impact on the target market. The global market has also led to increase in advertising mess due more channels and more group placing ad on mass media. Shifts of Power from Manufacturers to Retailer: The power that historically rests with manufacturer has been shifted to retailer. The retailers due to this power now demands huge promotion fees and can offer better retail information from due to the usage of checkout scanner technology. Shifting of Promotion Cost from Advertising to other Forms of Promotion: Due to the increase usage of Internet, growth of customer databases, customer lack of time, companies are moving toward concentrated and niche segmentation, as consumer has the convenience to order what he needs and wants from direct marketers. This had led to change on the percentage of promotion spent on advertising. Traditionally this percentage used to be very high but now as the market conditions are changing it is eroding and taking the form of direct marketing, point of sales activities, online advertising etc. Emergence of Lower Cost and More Target Communication Tools: As the traditionally used media tools is losing its impact, the exploration of lower-cost and more targeted communication tools continues. Marketer now have the option to use promotional tools like event marketing and direct mail etc that are more targeted and have less cost as compared to of mass media. Development of Database and Relationship Marketing: One of the most important Direct Marketing is the Customer Databases. It is a controlled collection of absolute data about individual customers or prospects, together with geographic, demographic, psychographic, and behavioral data. These databases help companies in influencing and building customer relationships and the organization can also tailor its message or market offering according to the personal needs of the target market. Increase Usage of Internet: The usage of Internet around the world is increasing with the passage of time, and this had led to change how a company does its business and how the organization communicate and interact with its target market. Companies around the world are using the Internet as a competitive tool to change how they transact the business. They can a company does business and how they communicate and interact with customers as they can reach prospects at just the right moment and can offers a low-cost, well-organized way to reach markets. Agency Accountability: The terms and conditions of the relation that the company and agency used to have are changing, due to changes in the competitive setup of the industry. The organization now demands for greater accountability from the advertising agencies and changes in return and incentives of the agency. Marketing Strategy Results Measurement Organization now calls that the activities that the marketing department carries out should be measurements appropriately and expectations from marketing strategy. Change in Shopping Approach: The reason behind why the consumer goes for shopping has been change. Traditionally people used to went for shopping in order to get the desired products and/or services from the market. But now the shopping approach has been changed, it is now taking form of freedom and entertainment. Growth of Digital Media: Multi-track media society that is constantly developing and changing with the passage of time has led to advent of digital media. In digital media consumer have extraordinary control over the information and entertainment choice. With new digital media in place, people have thousands of viewing options they can select from. Future of IMC: The conception of integrated marketing communications (IMC) is fairly new. The IMC tools allows marketing manager to plan and then execute his marketing communication programs, which create and maintain mutually beneficial, long-term relationships with the target market by satisfying their needs and wants. This means that promotion tools are used to create loyalty. The future trends of IMC are discussed in the following: Competitive Advantage: The Various tools that organization has can be used as a competitive edge against the competitors. Competitive advantage is the edge and the ability of firm to provide superior value to its target market as compared to competitors. As IMC components are designed as a whole, the organization is able to focus its efforts in all the communication elements that create single, powerful brand equity by speaking with one voice. This single brand message provides a competitive advantage to the company as the target clearly understand that what the company is communicating. Brand Equity IMC strategies are essential to the companys strategic brand management because IMC strengthens the interface between the organizations strategy of brand identity and the target markets brand equity. The organization that uses IMC strategies will be able to measure the brand awareness and brand image of its various offerings. Specifically IMC strategies and brand identity are the most vital parts of the companys overall brand equity strategy. The brand identity strategy of the organization serves as a foundation for its overall IMC initiative and, for this reason, accounts for to the firms brand equity. Online Advertising: Online Advertising is becoming powerful IMC tool for advertisers and organization can use online advertisement as people are now spending more time online; the Internet became another channel via which companies can market their offerings successfully. (Google; 2007) Because of the Internets versatility, it will give an organization the opportunity to reach and interact with its target market. Companies can now produce an IMC campaigns that exclusively target the desired customer more successfully with less cost as compared to traditional communication efforts. Online campaigns will give organization new abilities to the organization due to the following reasons: Reach: The Internet used by more than 170 million people only in the United States. Relevance: Online Advertising shows ads to potential customers who are actively searching for what businesses have to offer. Return on investment (ROI): Using analytical tools, companies can understand more about the effectiveness and efficiency of their ads. (Google; 2007) Viral marketing: Viral marketing is an IMC technique that is mostly used for trendy brands, Marketers are increasing acknowledging Viral marketing as an important IMC tool because it offers the traditions benefits and effectiveness of advertising. In viral marketing the organization promotes its product using Word of Mouth Marketing (WOMM), utilizing individuals communication networks, and relying on their individual recommendations to sell the product. Companies actively seek viral marketing, by fueling discussion on their offerings. (Groucutt, J. et al 2004). Multi Chanel Promotion: As multi channel media increases in reputation, the problem of IMC is to make sure that the IMC campaign reaches its planned audience. According Perkin (2003) as media-blitzed, ad-cynical, time-poor, channel-flicking audience living in a fast-paced, attention-challenged world The fact is that due to fast pace of technology, and globalization of the world, consumer behavior around the world is changing. Today customer have more control over what to see, and read and therefore IMC need to tailor the organization campaign as per the requirements of the market. Media Selection There are a huge number of magazines, each having its own focus, allowing segmented audience to the organization. The owner of these Magazines not only offers media planners a place to get the target audience, but also provide insights regarding audience and how to connect with them in the most excellent manner. Companies can use these magazines in there IMC efforts by effectively marketing their product and to utilize and ensure correct targeting, positioning and promoting the company offerings. (Perkin, N. 2003). Sponsorship Campaign Sponsorship of sporting events like football, cricket, or even horse race is recognized as a strong medium of promotion due to its focus of providing target audience on one platform event and the capability to attach with company target market by adding value to their behavior and interests. The finding of the response that how a particular customer or a group of customers will reveal some interesting aspects about the company sponsorship and will also reveal the form of sponsorship appropriate for the company products. Although sponsorship, like other form of promotional mix, has to prove its value in IMC, consumers are inner to a sponsorship strategy. Targeting the accurate event will take a lot of research on behalf of the organization while the exposure created by sponsorship is very short lived (Crow 2003). Market Positioning The art of targeting customer to portray a product in a certain desired manner in known as positioning is the one of the most important factor while launching a new product and/or service for any organization. With the entire media overloaded, the consumer has closed mind to the new products, therefore, the company offerings should be exceptional, and supported by original, relevant, creative and really inspired IMC efforts. Advertising diffusion is exceptional and media fragmentation is growing now a days. In order to get a desired level of recall and brand awareness marketer need to target several medium. This is due to fact that consumer media habits are diverse and had led to higher IMC budgets and also waste of the precious organizational resources. Direct marketing Direct marketing has become one of the most effective and efficient way for reaching target market due to dynamic environmental factors, changing customer preferences, and technological developments. (Brassington, F. Pettitt, S. 2003). The key to successful direct marketing for an organization is targeting. The success of marketing manager while using direct marketing depends on his capability to identify the just right audience for the company product and then design the direct marketing campaign to achieve that goal. Site-Targeted Campaigns: The keyword-embattled ads can become visible on Google exploration results pages or on search and content sites inside the Google Network. Site targeting will give an organization the ability to: Advertise on most wanted sites. Reach customers near the beginning in the buying process, with advertisements designed to increase responsiveness or to promote a brand, but not unavoidably to generate clicks or traffic.

Education in a Sociological Sense: Article Summaries Essay -- Sociolog

I have chosen two articles in relation to education. The first article determines whether education plays a vital role in religion in Scotland, whereas the second article attempts to present a connection between educational attainment and cultural capital. This assignment will summarise the articles I have chosen to read, which will provide me with a wider understanding of education in a sociological sense as opposed to my original common sense. The first article I will examine concerns educations role in religion within Scotland. ‘The relationship among religion, education and opportunity has been a recurrent theme in debates about Scottish social policy since the 1920’s’ (Paterson 2006). The article commences by addressing a certain aspect of this frequent debate, if and to what extent certain religious groups have experienced social mobility and educations role within this experience. Paterson goes onto explain that to back up this theory she will analyse the results of the Scottish Household Survey conducted in 2001 to ascertain if ‘social mobility differs between the three largest groups in Scotland, and what, if any the role of education might be in that’. The three largest groups to which she refers are, ‘no religion’, ‘Church of Scotland’ and ‘Roman Catholic’. She attempts to uncover religious differences in mobility patterns, the role of educat ion and if these conclusions are somehow varied by gender. Paterson moves on to outline the surveys process and to illustrate the questions asked within the survey. She attempts to point out minor faults within the survey that may alter the reliance of specific results, ‘the survey asked all respondents only about their current religion, not about their religion of upbringing’. ... ... GCSE attainment’. In conclusion, from reading the two articles my knowledge on education when looking at it in a sociological sense has deepened and I am now more aware of the role that education plays in topics I never paired it with. For example, prior to reading the article involving religion and education, I had never thought of religion aiding my educational credentials. I had also never looked at cultural capital and how that the lack of awareness of certain aspects of culture may hinder my educational credentials and therefore my occupational desires. Works Cited Paterson, L & Iannelli, C (2006) Religion, social mobility and education in Scotland. The British Journal of Sociology. Vol 57, No.1, pp353-375 Sullivan, A (2001) Cultural Capital and Educational Attainment. The Journal of The British Sociological Association. Vol 35, No.4, pp893-911

Attachment in Groups :: essays research papers

Attachment and Self Disclosure in Groups   Ã‚  Ã‚  Ã‚  Ã‚  Attachment and self disclosure can say a lot about a person. There was a study done to investigate attachment style and self disclosure in the first group counseling session. This was done in order to explain variable of group functioning. The attachment style was done by self report questionnaires and the self-disclosure was done by observations. There were more than four hundred participants that were split up into twenty seven different groups. I find taking over 400 people and placing them into twenty seven different groups is actually a quite strong way of studying attachment and disclosure. They were assessed on the basis of transcripts of the first group counseling session. As noted by the group leader and the participants, group functioning included self-disclosure, group empathy, group intimacy, and client behavior. The results indicated that a significant relationship existed between attachment and initial self disclosure. I agree with this.   Ã‚  Ã‚  Ã‚  Ã‚  Many of people around the world find group counseling beneficial, but still there are some that disagree. The prediction of a person’s behavior in the group counseling process is important for the sake of both the group and the individual. This article covers the behind the scenes look at each of these behaviors and what role it has in a group. They wanted to examine whether a person’s behavior in a counseling group can be explained by means of self disclosure and attachment. I think that a person’s behavior can be explained in any setting based upon disclosure and attachment.   Ã‚  Ã‚  Ã‚  Ã‚  Attachment theory is viewed as a valid conceptual framework for explaining one’s predisposition toward group counseling. This includes ability, motivation, and behavior. Attachment style reflects a person’s past experiences with significant others, it is expressed in Group 2 that person’s sense of trust and level of intimacy, and collected from self-report data. Self disclosure is reflected in actual behavior and can be measured through observation of a person’s situations such as the initial stage of a group. Attachment research has shown that secure attachment contributes to subjective well-being, high self-esteem, high self-efficacy, self-control, and well-adjusted interpersonal behavior. Insecure attachment seems to be organized around two basic dimensions: avoidance and anxiety-ambivalence. Avoidant adults tend to be uncomfortable about and have difficulties being close to and trusting others; anxious-ambivalent adults want closeness to others, worry that others do not love or want to be with them, and sometimes scare others away with their intense need for closeness.

moralant Divine Law vs. Human Law in Sophocles Antigone :: Antigone essays

Antigone: Divine Law vs. Human Law The play entitled Antigone was written by a man named Sophocles, a scholarly author of philosophy and logic. The play Antigone is probably one of the most prominent interpretations of a tragic drama. The two main characters of the play are Antigone and Creon. There is much conflict between Antigone and Creon throughout the play, both of them having their own ideas and opinions regarding divine law versus human law. The theme that I am going to analyze is the conflict of divine law vs. human law. The reason for this is because this theme seems to control the whole play. It is an issue of which law is the "right" law, and if Creon's and Antigone's acts were justifiable. The play Antigone can be summarized by the following: King Creon lets it be known that Polyneices the traitor is not to be buried, but his sister Antigone defies the order because of the values she holds. She is caught, and sentenced by Creon to be buried alive - even though she is to be married to his son Haemon. After the blind prophet Tiresias proves that the gods are on Antigone's side, Creon changes his mind - but too late. He goes first to bury Polyneices, but Antigone has already hanged herself. When Creon arrives at the tomb, Haemon attacks him and then kills himself. When the news of their death is reported, Creon's wife Eurydice takes her own life. Creon ends up being all alone due to the fact that his family members took their own lives. Creon blames himself for all of these tragedies occurring, mainly because it was his wrong doings that caused them. The concept of divine law can be described as the law of God. Divine law involves morals and beliefs that are presented by God. Charles Segal describes the idea of divine law as being the "unwritten laws of the Gods" (Sophocles 64). This type of law is most likely in effect when the idea of morals are apparent, such as when a moral decision must be made. This type of decision would probably be considered right or wrong. Divine law is not only in decisions, but also in the everyday actions of people. Things that are morally "right" are in accordance with the law of God, while things that are morally "wrong" tend to be actions that go against the law of God.

A Research On Baby Boomer

The term baby boomer refers to the period between 1946 and the early part of the 1960s, after the World War 2, where there are high rate of childbirth. During this period, there was baby boom. The incidence of child control through pill was not yet in vogue at this period. Following the great devastating impact of the WW2 on countries populations, the need increase the populations size was encouraged by government of countries and family clans. This results in the boom of childbirth. Thus, the demographic statistics of countries continued to be on the increase during this period.The decline of child birth through birth control pills and other contraceptives brought to the end of the period of baby boomer. In United States, contraceptive pills were introduced during 1965. and this period is regularly referenced as the period of the end of baby boom. The baby boomer term has being applied to marketing conceptualization. There is a group of characters with similar attitude and age grade refers to as baby boomer. In his book ‘Marketing to Leading-Edge Baby Boomers’, Brent Green (2003) conceptualize baby boomers as those born in the period between 1946 and 1955 who have a generational cohort or unit that is self defining.They conceive themselves as those born at the height of the Vietnam war. The second grouping of baby boomer according to Green is those conceived in the mid 1950s to the mid 1960s. Thus, from this classification we can group the baby boomers into older boomers , and those that are described as the younger boomers. The demographic of this group he termed as trailing-edge boomers. Thus, 77 million of baby boomers formed the first mass market for advertisers to grab their professional prowess in the American market. As consumers, baby boomers behave like kids, preferring to watch television shows, buying baby foods like cereals for breakfast.They also posses adult characteristics which sees them setting trends. The aging of baby boomers in their 50s and 60s provides marketers new opportunity into creating products to satisfy these peculiar consumers through adequate market segmentation analysis and planning. WHAT DO THE BABY BOOMER WANT IN CLOTHING There are diverse group forming the baby boomers; however, they share some similar characteristics when it comes to taste for clothing, and the choice of satisfaction derived from consuming specific products.The 78 million baby boomers still have a great dominance on the U. S. market. Marketers and retailers have being accused in treating this group as homogenous; sharing same preferences and taste. Researches has shown that baby boomers have different taste for their clothing, from those of other generation breeds. The difference lies in the preference for qualities of cloth comfort, value, and quality, authentic products and ethnic materials. The baby boomers have more interest for fashionable clothing material.According to a survey conducted to see the difference betwee n baby boomers and other general taste for clothing, all respondents placed high importance on fair trade philosophy that has to do with wages, workplace, and their environment. On the other hand, the generational cohorts (baby Boomers) have more inclination towards wearing ethnic attire, which forms their main intension to buy from the fair (Littrel et al, 2005, pg 407). Furthermore, baby boomers have move value for clothing details in order to generate information that has to do with the cloth relativity to comfort, value and quality.The female baby bombers are showing more signs and preference for selecting and choosing their clothing than generations before them. They prefer to select garment based on the style and ethnic attire. They then rate the clothing material to enable them get the best satisfaction from utilizing this cloth. However, it has being argued in recent researches that there is a declining rate in baby boomers for garment, in recent years, however, their prefer ence for denim jeans still remain unchanged.Furthermore, the baby boomers are now declining their interest in shopping for apparel from the stores, as they are now increasing their interest in electronic cloth buying. THE PRODUCTS THE BABY BOOMERS WOULD WANT AND PREFER TO SPEND THEIR MONEY ON. The baby Boomers are now aging, where the youngest among these generational cohorts are in their 50s. Thus, as elderly they would need pharmaceutical products to keep them fit and healthy. This older generational group would need to consume more nutritional supplements products that would argument their feeding habit. Many pharmaceutical companies in U.S. see this generational group as a potential market to sell their nutritional and supplements products and drugs. As this group like to remain young and avoid aging they would require more of nutritional products and this food supplements to keep them healthy and young. Furthermore, the baby boomers that are now in their elderly age would be in need of thick attire that would keep them warm during period of winter and heavy snowfalls. In their eating habit in additional to the nutritional food supplement, they would be need less of fatty and protein food, but more of vitamins.Thus, they would need more of vegetables, white meat, and fish. They will want food that will aid them in maintaining their gene and DNA. Though they do not like stereotyping and aging, thus organization would have to be extra careful not to be caught arousing the other side of this group. The housing preference for this group of people would be in a quite locality with more gardens and natural settings. The countryside would be more of a better place for recreation for this category of people than taking them to Las Vegas and New York to view noisy and hotspot centres.This group would also be spending their more on artificial aids like artificial hips and knees to help them with weakness in joints and knees. Thus, these artificial aids market would be having more boom has this aging group continue to count more years to their age. The baby boomers would also like to spend their money more on products that would aid them to fight aging. Thus, anti-aging products would be a market target for these generational cohorts. Unilever Plans For Capitalising On Baby Boomers Unilever is a multinational corporation with well-established branches in US, Europe Africa and other continents.It products ranges from confectionaries, fast foods, beverages, noodles etc. Unilever products are made for both the old and the younger. In the company quest to provide effective products that would satisfy the baby boomers, it has researched on the shopping pattern of this group. The study had baffled other executive why Unilever is studying the shopping pattern of this group. The research and study of Unilever on this group has made it discovered that the average baby boomer seems to have a hearing aid fixed into their ears than they would prefer an ipo d earpiece.Thus, the company is seeking for way to manufacture product that would adequately satisfy this group, and at the same time capitalizing on the opportunities that is untapped with this population This pattern adopted by Unilever has reawakened the need for other organizations to study this group and develop products to meet their needs. Unilever invested more on researches and have planned to re-brand their products with the view of having foresight to satisfy consumers’ wants. This strategy it has adopted for the baby boomers. McDonald Company Plans on Capitalizing on this PopulationMcDonalds is a world fast food organization with branches and franchised centres in every continent in the world. The company have also developed plans for the elderly group constituting the baby boomers. The company sees the financial and investment prowess of able businesspersons and entrepreneurs in baby boomers. Thus, it has opened up a portal in its website to encourage and direct baby boomers on ways to get franchise in establishing outlets with McDonald’s company name. McDonalds know that these are mostly retired executives, and thus have accumulated enough retirement funds to enable them buy franchised.Thus, by opening this portal (America’s Best Frachises) in its website it has made it each for baby boomers to know the steps to follow in acquiring franchise from the company. Furthermore, McDonalds has entered into partnership with Guidant Financial Systems in order to make the financial process for the franchising easy and smooth. Furthermore, McDonalds in 2000 invested $1. 8 billion to open 800 new outlets in its plans to attract patrons beyond young people to designing program that would be adequate and appealing to baby boomers.Thus, the company took an holistic approach in making sure every category of its customers including baby boomers are adequately cared for and attracted to its interior and external features in every of its restaur ants. REFERENCES Brent Green (2003) Marketing to Leading-Edge Baby Boomers. New York: Writers Advantage Littrell, Mary A. , et al (2005) â€Å"Generation X, baby Boomers, and Swing: marketing Fair Trade Apparel† Vol. 9 Number 4. Thompson Anne (2005), â€Å"Baby Boomers Create New marketing Frontiers† in NBC News, March 16.

Michelangelo Pieta

Evan O'Meara September 18, 2012 Humanities Seminar WF 11:30 Prof. Lomanno The Beauty of Pieta Michelangelo Buonarroti is one of the most critically acclaimed artists in human history. His artwork was created during the time of the Renaissance (15th century-17th century Europe). The Renaissance was a period of prosperity for literature, philosophy, art, music, politics, science, religion, as well as other aspects of intellectual inquiry. Michelangelo’s works have stood the test of time and are still available to the public eye today. Of all Michelangelo’s masterpieces the Pieta stands out from the rest.This famous work of art depicts the body of Jesus in the arms of his mother Mary after the Crucifixion. It is an important work as it balances the Renaissance ideals of classical beauty with naturalism. The statue is one of, if not the most beautiful works of art by Michelangelo Michelangelo’s Pieta is his most beautiful piece of art in my eyes. I have never seen a sculpture with such intricate detail in my entire life. Michelangelo is famous for sculpting every muscle, tendon, and vein on the human body with unfathomable exactitude, as he does with the Pieta.The detail makes this sculpture beautiful because I have never seen anything like it. The sculpture almost looks too perfect. I cannot marvel how the hand of Michelangelo in such a short period of time produced such divine work. I cannot understand how one can just take a block of marble and have the Pieta as a finished product. It almost seems impossible, but that is what makes it beautiful. Another element of this sculpture that I find beautiful is the way Michelangelo sculpted the Virgin Mary’s robe. It almost seems as if her clothes are not made of marble.Every crease in her robe is sculpted with such precision and detail. I do not know where Michelangelo found the patience to complete this piece. What most people could not achieve in a lifetime Michelangelo achieved in a year. He created a sculpture that defines divine beauty. Michelangelo did not want his version of the Pieta to represent death, but rather to show the religious vision of abandonment and a serene face of Jesus. The Virgin Mary’s face is youthful, yet beyond time; her head leans only slightly over the lifeless body of her son lying in her lap unlike other versions of the Pieta.Michelangelo wanted to express divine beauty in his version. This version is more peaceful than the others. The crucifixion wounds on Jesus’ hands and feet are small and non-violent. The fact that Michelangelo wanted to sculpt a new version of the Pieta in which nobody had ever seen is beautiful to me. The Pieta truly is Michelangelo’s most remarkable work of art. It was the first piece he personally signed. It was his first masterpiece in his eyes. Just days after it was placed in Saint Peter's, Rome, Michelangelo overheard a pilgrim remark that the work was done by Christoforo Solari, a rival sculptor.Michelangelo knew his sculpture of divine beauty was going to be one of the best the world has ever seen. That night, in a fit of rage, Michelangelo took hammer and chisel and scrawled: â€Å"Michelangelo Buonarroti, Florentine, made this† across Mary's breast. This is the only work that Michelangelo ever signed. He later regretted his passionate outburst of pride and determined to never again sign a piece of his work. Signed by the artist or not, Michelangelo’s Pieta will forever be a work of divine beauty that is often imitated, but never duplicated. Word Count: 580

Drilling Machine

Drilling Machine Chapter-4 ?Drilling machines ?Any component manufactured has one or more cylindrical hole in them. ?The process of making a hole is known a drilling. ?The cutting tool, which is used for making holes, is known as drill. ?The drill is a multipoint cutting tool. ?Definition: Drilling is the operation of making holes in a work piece using a drill bit. ?The hole is generated by the rotating drill, which exerts large force on the work piece clamped rigidly on the machine table. ?What is a Drilling machine ? A power operated machine tool, which holds the drill in its spindle rotating at high speeds and when manually actuated to move linearly simultaneously against the work piece produces a hole. ?Drilling machines ?Types Of Drilling Machines †¢Portable drilling machine †¢Bench Drilling Machine (Sensitive drilling machine) †¢Upright drilling machine †¢Radial drilling machine †¢Gang drilling machine †¢Multiple spindle drilling machine †¢Aut omatic drilling machine †¢Deep hole drilling machine. ?Portable drilling machine ?It is a small and compact machine, which can be conveniently held by hand, and drilling operations can be carried out. These machines are used to drill small holes in large work piece. ?Portable machines run at high speeds, powered by electrical motor or pneumatic. ?The maximum diameter of hole it can drill is 12 mm. The feed is applied by hand. ?Portable drilling machine ?Portable drilling machine ?Bench Drilling Machine (Sensitive Drilling Machine) ?Bench drilling machine ?These are light duty machines used in small workshops. ?Also called Sensitive drilling machines because of its accurate and well balanced spindle. ?Holes of diameter 1 mm to 15 mm. ?The main parts of the machine The main parts of the machine are Base, ?Vertical main column, ?Moving head ?Work table, ?Spindle and ?Driving mechanism. ?Bench Drilling Machine ?Upright Drilling Machine ?In construction the upright drilling machine is similar to a sensitive drilling machine for having a vertical column mounted upon the base. ?This machine is designed for handling medium sized work pieces. ?For drilling of different types of work a large number of spindle speeds and feeds are available. ?Upright Drilling Machine ?Upright Drilling Machine ?There are two types of Upright drilling machine †¢Round Column Section or Pillar drilling Machine Box Column Section. ?Round Column Section or Pillar Drilling Machine ?It consists of a round column that rises from the base which rests on the floor, a round table assembly, drill assembly and an arm. ?The arm and the table may be moved up and down on the column for holding work pieces of different heights and also moved in an arc up to 1800 and may be clamped in any position. ?The maximum size of holes that the machine can drill is up to 50mm ? Box Column Section Upright Drilling Machine ?It has square table fitted on the slides at the front face of the machine column. The table can be moved up and down by an elevating screw. ?It is suitable to work for heavier work pieces. ?The holes above 50mm in diameter can be drilled by this type of machine. ?Radial drilling machine ?These are heavy duty and versatile drilling machine used to perform drilling operation on large and heavy work piece. ?Holes up to 7. 5 cm can be drilled ?Radial Drilling Machine ?Radial Drilling Machine Base ?It is a large rectangular casting that is finished on its top to support a column at one end and work table at the other end. In some machines two or more number of bases are provided when drilling is done on a work pieces supported on anyone of the bases, another workpiece may be set up on the other for continuous operations. ?Radial Drilling Machine Column ?It is a cylindrical casting mounted vertically at one end of the base. It supports the radial arm which may slide up or down on its face. Radial arm ?It is mounted on the column extends horizontally over the base. ?It is a casting with its front vertical face accurately machined to provide guide ways on which the drill head may be made to slide. Radial Drilling Machine Drill head ?It is mounted on the radial arm and drives the drill spindle. ?A small drill head may be made to slide on the guide ways of the arm for adjusting the position of drill spindle with respect to work. Spindle drive and feed mechanism ?A constant speed motor is mounted at the extreme end of the radial arm. ?Working ?Work piece is marked for exact location and mounted on the work table. ?Drill bit is then located by moving the radial arm and drill to the marked location. ?By starting drill spindle motor holes are drilled. Radial drilling machines Plain radial drilling machine ?In this type of machine provisions are made for vertical adjustment of arm. ?In addition horizontal movement of drill head along the arm and circular movement of the arm in horizontal plane about the vertical column is also possible. ?Radial drilling machi nes Semi universal column ?In addition to the above movements the drill head can be swung about horizontal axis perpendicular to the arm. ?Other than the normal position the drill head permits to drilling a hole at an angle to the horizontal plane. Radial drilling machines Universal machine ?In addition to all the above mentioned movements. The arm holding the drill head may be rotated on a horizontal axis. ?This helps the universal machine to drill a hole on the work piece at any angle. ?Gang Drilling Machines ?Gang Drilling Machines ?Gang Drilling Machines ?The working features of a gang drilling machine are similar to other types of drilling machines. ?The only exception in a gang drilling machine is that a number of single spindles are placed side by side on a common base and are mounted on the same table. Each of these spindles can be independently set for different speed and depth of cut. ?Such machines are useful when number of holes of different sizes are to be drilled on th e same workpiece. ?Multiple Spindle Drilling Machine ?Multiple Spindle Drilling Machine ?Multiple Spindle drilling machine ?In these machines the head assembly consists of multiple spindles driven by a single motor with gear drives in the head. ?These machines are mostly used in continuous production shops where several holes of same diameter or different diameters are to be drilled simultaneously and accurately. ?Deep hole drilling machine These machines are used for drilling holes where depth exceed normal drill size. ?These machines are operated at high speed and low feed. ?These machines are very useful for drilling deep holes in rifle barrels, crank shafts, etc. ?The drill is withdrawn automatically each time when it penetrates in to the work to a depth. ?Deep hole drilling machine ?Drilling Machines Specification ?The specification of the radial drilling machine are ?Diameter of the column ?Length of the column ?Length of the arm ?Maximum & minimum drilling radius ?Spindle spe ed ?Feed. ?Drilling Machines SpecificationThe other details of the drilling machine are ?Maximum diameter of the drill that machine can operate. ?Table size ?Rise or lowering of the spindle ?Power ?Drilling Operations The different operations that can be performed in a drilling machine are †¢Drilling †¢Reaming †¢Boring †¢Counter boring †¢Counter sinking †¢Spot facing †¢Tapping †¢Trepanning ?Reaming ?It is a process of smoothing the surface of drilled holes with a tool. ?Tool is called as reamer. ?Initially a hole is drilled slightly smaller in size. ?Drill is replaced by reamer. ?Speed is reduced to half that of the drilling. ?Reaming ?Boring It is process carried on a drilling machine to increase the size of an already drilled hole. ?Initially a hole is drilled to the nearest size and using a single point cutting tool the size of the hole is increased. ?Counter boring ?This process involves increasing the size of a hole at only one end. ?Cutt ing tool will have a small cylindrical portion called pilot. ?Cutting speed = two-thirds of the drilling speed for the same hole. ?Counter sinking ?This is an operation of making the end of a hole into a conical shape. ?Cutting speed = half of the cutting speed of drilling for same hole. Spot facing ?It is a finishing operation to produce flat round surface usually around a drilled hole, for proper seating of bolt head or nut. ?It is done using a special spot facing tool. ?Tapping ?Process of cutting internal threads with a thread tool called as tap. ?Tap is a fluted threaded tool used for cutting internal thread ? Cutting speed is very slow. ?Trepanning ?It is a method of producing a hole by removing a disk shaped piece usually from flat plates. ?The hole is produced by removing the metal along the circumference of a hollow cutting tool. A hole is produced without removing much of the material from the workpiece, resulting in saving of material. ?Trepanning ?Tools used in drilling machine †¢Drills †¢Reamers †¢Taps ?Drills †¢Flat drills †¢Straight fluted †¢Twist drills ?Flat drill ?Straight fluted drills ?Straight fluted drills ?Twist Drill ?Twist drills are rotary end-cutting tools having one or more cutting lips and one or more straight or helical flutes for the passage of chips and cutting fluids. Twist drills are made with straight or tapered shanks, but most have straight shanks. ?Drill tool ?Twist Drills ?Nomenclature of Twist Drill ?Point ?Body ?shank ?Point Point is a cone shaped end of the drill. ?chisel edge or dead centre – sharp edge formed at the extreme tip of the drill by intersection of two conical surfaces. ?Point ?Flank – is the conical surface of the point. ?Lip – is the cutting edge formed at the intersection of the flank and inner surface of the flute. ?Body ?Body is the portion of the drill that extends from the tip of the drill to the lower edge of the neck. Flutes – are helical g rooves that are cut on the cylindrical surface of the drill. ?Body Margin – is the narrow strip along side of the flute. It guides and prevent rubbing of heel in the drilled hole.Heel- is the edge formed by the intersection of the flute surface and undercut surface of body. ?Body Body clearance – narrow surface gap between the margin and undercut portion of body. Web – is the thickness between two flutes. ?Shank ?Shank is the portion of drill above the neck. ?It will be straight or tapered. ?End of the shank is provided with small taper called as tang. ?Helix angle – angle formed by leading edge of the land with a plane having axis of the drill. ?lip relief angle – the angle formed by flank and a plane at right angles to the drill axis. ?Point angle – angle formed between two flanks.

37 Cool Science Experiments for Kids to Do at Home

37 Cool Science Experiments for Kids to Do at Home SAT / ACT Prep Online Guides and Tips Are you looking for cool science experiments for kids at home or for class? We’ve got you covered! We’ve compiled a list of 37 of the best science experiments for kids that cover areas of science ranging from outer space to dinosaurs to chemical reactions. By doing these easy science experiments, kids will make their own blubber and see how polar bears stay warm, make a rain cloud in a jar to observe how weather changes, create a potato battery that’ll really power a lightbulb, and more. Below are 37 of the best science projects for kids to try. For each one we include a description of the experiment, which area(s) of science it teaches kids about, how difficult it is (easy/medium/hard), how messy it is (low/medium/high), and the materials you need to do the project. Note that experiments labelled â€Å"hard† are definitely still doable; they just require more materials or time than most of these other science experiments for kids. #1: Insect Hotels Teaches Kids About: Zoology Difficulty Level: Medium Messiness Level: Medium Insect hotels can be as simple (just a few sticks wrapped in a bundle) or as elaborate as you’d like, and they’re a great way for kids to get creative making the hotel and then get rewarded by seeing who has moved into the home they built. After creating a hotel with hiding places for bugs, place it outside (near a garden is often a good spot), wait a few days, then check it to see who has occupied the â€Å"rooms.† You can also use a bug ID book or app to try and identify the visitors. Materials Needed Shadow box or other box with multiple compartments Hot glue gun with glue Sticks, bark, small rocks, dried leaves, bits of yarn/wool, etc. #2: DIY Lava Lamp Teaches Kids About: Chemical reactions Difficulty Level: Easy Messiness Level: Medium In this quick and fun science experiment, kids will mix water, oil, food coloring, and antacid tablets to create their own (temporary) lava lamp. Oil and water don’t mix easily, and the antacid tablets will cause the oil to form little globules that are dyed by the food coloring. Just add the ingredients together and you’ll end up with a homemade lava lamp! Materials Needed Water Vegetable oil Food coloring Antacid tablets #3: Magnetic Slime Teaches Kids About: Magnets Difficulty Level: Medium Messiness Level: High (The slime is black and will slightly dye your fingers when you play with it, but it washes off easily.) A step up from silly putty and Play-Doh, magnetic slime is fun to play with but also teaches kids about magnets and how they attract and repel each other. Some of the ingredients you aren’t likely to have around the house, but they can all be purchased online. After mixing the ingredients together, you can use the neodymium magnet (regular magnets won’t be strong enough) to make the magnetic slime move without touching it! Materials Needed Liquid starch Adhesive glue Iron oxide powder Neodymium (rare earth) magnet #4: Baking Soda Volcanoes Teaches Kids About: Chemical reactions, earth science Difficulty Level: Easy-medium Messiness Level: High Baking soda volcanoes are one of the classic science projects for kids, and they’re also one of the most popular. It’s hard to top the excitement of a volcano erupting inside your home. This experiment can also be as simple or in-depth as you like. For the eruption, all you need is baking soda and vinegar (dishwashing detergent adds some extra power to the eruption), but you can make the â€Å"volcano† as elaborate and lifelike as you wish. Materials Needed Baking soda Vinegar Dishwashing detergent Water Large mason jar or soda bottle Playdough or aluminum foil to make the â€Å"volcano† Additional items to place around the volcano (optional) Food coloring (optional) #5: Tornado in a Jar Teaches Kids About: Weather Difficulty Level: Easy Messiness Level: Low This is one of the quick and easy and science experiments for kids to teach them about weather. It only takes about five minutes and a few materials to set up, but once you have it ready you and your kids can create your own miniature tornado whose vortex you can see and the strength of which you can change depending on how quickly you swirl the jar. Materials Needed Mason jar Water Dish soap Vinegar Glitter (optional) #6: Colored Celery Experiment Teaches Kids About: Plants Difficulty Level: Easy Messiness Level: Low This celery science experiment is another classic science experiment that parents and teachers like because it’s easy to do and gives kids a great visual understanding of how transpiration works and how plants get water and nutrients. Just place celery stalks in cups of colored water, wait at least a day, and you’ll see the celery leaves take on the color of the water. This happens because celery stalks (like other plants) contain small capillaries that they use to transport water and nutrients throughout the plant. Materials Needed Celery stalks (can also use white flowers or pale-colored cabbage) Glass jars Water Food coloring #7: Rain Cloud in a Jar Teaches Kids About: Weather Difficulty Level: Medium Messiness Level: Low This experiment teaches kids about weather and lets them learn how clouds form by making their own rain cloud. This is definitely a science project that requires adult supervision since it uses boiling water as one of the ingredients, but once you pour the water into a glass jar, the experiment is fast and easy, and you’ll be rewarded with a little cloud forming in the jar due to condensation. Materials Needed Glass jar with a lid Boiling water Aerosol hairspray Ice cubes Food coloring (optional) #8: Edible Rock Candy Teaches Kids About: Crystal formation Difficulty Level: Medium Messiness Level: Medium It takes about a week for the crystals of this rock candy experiment to form, but once they have you’ll be able to eat the results! After creating a sugar solution, you’ll fill jars with it and dangle strings in them that’ll slowly become covered with the crystals. This experiment involves heating and pouring boiling water, so adult supervision is necessary, once that step is complete, even very young kids will be excited to watch crystals slowly form. Materials Needed Glass jars Water Sugar Large saucepan Clothespins String or small skewers Food coloring (optional) Candy flavoring (optional) #9: Water Xylophone Teaches Kids About: Sound waves Difficulty Level: Easy Messiness Level: Low With just some basic materials you can create your own musical instrument to teach kids about sound waves. In this water xylophone experiment, you’ll fill glass jars with varying levels of water. Once they’re all lined up, kids can hit the sides with wooden sticks and see how the itch differs depending on how much water is in the jar (more water=lower pitch, less water=higher pitch). This is because sound waves travel differently depending on how full the jars are with water. Materials Needed Glass jars Water Wooden sticks/skewers Food coloring #10: Blood Model in a Jar Teaches Kids About: Human biology Difficulty Level: Easy Messiness Level: Medium This blood model experiment is a great way to get kids to visual what their blood looks like and how complicated it really is. Each ingredient represents a different component of blood (plasma, platelets, red blood cells, etc.), so you just add a certain amount of each to the jar, swirl it around a bit, and you have a model of what your blood looks like. Materials Needed Empty jar or bottle Corn syrup Red cinnamon candies Marshmallows or dry white lima beans White sprinkles #: Potato Battery Teaches Kids About: Electricity Difficulty Level: Hard Messiness Level: Low Did you know that a simple potato can produce enough energy to keep a light bulb lit for over a month? You can create a simple potato battery to show kids. There are kits that provide all the necessary materials and how to set it up, but if you don’t purchase one of these it can be a bit trickier to gather everything you need and assemble it correctly. Once it’s set though, you’ll have your own farm grown battery! Materials Needed Fresh potato Two wires Galvanized nail Copper coin Lightbulb #12: Homemade Pulley Teaches Kids About: Simple machines Difficulty Level: Medium Messiness Level: Low This science activity requires some materials you may not already have, but once you’ve gotten them, the homemade pulley takes only a few minutes to set up, and you can leave the pulley up for your kids to play with all year round. This pulley is best set up outside, but can also be done indoors. Materials Needed Clothesline 2 clothesline pulleys Bucket #13: Light Refraction Teaches Kids About: Light Difficulty Level: Easy Messiness Level: Low This light refraction experiment takes only a few minutes to set up and uses basic materials, but it’s a great way to show kids how light travels. You’ll draw two arrows on a sticky note, stick it to the wall, then fill a clear water bottle with water. As you move the water bottle in front of the arrows, the arrows will appear to change the direction they’re pointing. This is because of the refraction that occurs when light passes through materials like water and plastic. Materials Needed Sticky note Marker Transparent water bottle Water #14: Nature Journaling Teaches Kids About: Ecology, scientific observation Difficulty Level: Easy Messiness Level: Low A nature journal is a great way to encourage kids to be creative and really pay attention to what’s going on around them. All you need is a blank journal (you can buy one or make your own) along with something to write with. Then just go outside and encourage your children to write or draw what they notice. This could include descriptions of animals they see, tracings of leaves, a drawing of a beautiful flower, etc. Encourage your kids to ask questions about what they observe (Why do birds need to build nests? Why is this flower so brightly colored?) and explain to them that scientists collect research by doing exactly what they’re doing now. Materials Needed Blank journal or notebook Pens/pencils/crayons/markers Tape or glue for adding items to the journal #15: DIY Solar Oven Teaches Kids About: Solar energy Difficulty Level: Hard Messiness Level: Medium This homemade solar oven definitely requires some adult help to set up, but after it’s ready you’ll have your own mini oven that uses energy from the sun to make s’mores or melt cheese on pizza. While the food is cooking, you can explain to kids how the oven uses the sun’s rays to heat the food. Materials Needed Pizza box Aluminum foil Knife or box cutter Permanent marker Ruler Glue Plastic cling wrap Black construction paper Tape #16: Animal Blubber Simulation Teaches Kids About: Ecology, zoology Difficulty Level: Easy Messiness Level: Medium If your kids are curious about how animals like polar bears and seals stay warm in polar climates, you can go beyond just explaining it to them; you can actually have them make some of their own blubber and test it out. After you’ve filled up a large bowl with ice water and let it sit for a few minutes to get really cold, have your kids dip a bare hand in and see how many seconds they can last before their hand gets too cold. Next, coat one of their fingers in shortening and repeat the experiment. Your child will notice that, with the shortening acting like a protective layer of blubber, they don’t feel the cold water nearly as much. Materials Needed Bowl of ice water Shortening #17: Static Electricity Butterfly Teaches Kids About: Electricity Difficulty Level: Medium Messiness Level: Medium This experiment is a great way for young kids to learn about static electricity, and it’s more fun and visual than just having them rub balloons against their heads. First you’ll create a butterfly, using thick paper (such as cardstock) for the body and tissue paper for the wings. Then, blow up the balloon, have the kids rub it against their head for a few seconds, then move the balloon to just above the butterfly’s wings. The wings will move towards the balloon due to static electricity, and it’ll look like the butterfly is flying. Materials Needed Cardboard Tissue paper Thick paper Pencil Scissors Glue stick/glue Balloon #18: Edible Double Helix Teaches Kids About: Genetics Difficulty Level: Medium Messiness Level: Medium If your kids are learning about genetics, you can do this edible double helix craft to show them how DNA is formed, what its different parts are, and what it looks like. The licorice will form the sides or backbone of the DNA and each color of marshmallow will represent one of the four chemical bases. Kids will be able to see that only certain chemical bases pair with each other. Materials Needed 2 pieces of licorice 12 toothpicks Small marshmallows in 4 colors (9 of each color) 5 paperclips Tape #19: Leak-Proof Bag Teaches Kids About: Molecules, plastics Difficulty Level: Easy Messiness Level: Low This is an easy experiment that’ll appeal to kids of a variety of ages. Just take a zip-lock bag, fill it about â…” of the way with water, and close the top. Next, poke a few sharp objects (like bamboo skewers or sharp pencils) through one end and out the other. At this point you may want to dangle the bag above your child’s head, but no need to worry about spills because the bag won’t leak? Why not? It’s because the plastic used to make zip-lock bags is made of polymers, or long chains of molecules that’ll quickly join back together when they’re forced apart. Materials Needed Zip-lock bags Water Objects with sharp ends (pencils, bamboo skewers, etc.) #20: How Do Leaves Breathe? Teaches Kids About: Plant science Difficulty Level: Easy Messiness Level: Low It takes a few hours to see the results of this leaf experiment, but it couldn’t be easier to set up, and kids will love to see a leaf actually â€Å"breathing.† Just get a large-ish leaf, place it in a bowl (glass works best so you can see everything) filled with water, place a small rock on the leaf to weigh it down, and leave it somewhere sunny. Come back in a few hours and you’ll see little bubbles in the water created when the leaf releases the oxygen it created during photosynthesis. Materials Needed Large leaf Large bowl (preferably glass) Small rock Magnifying glass (optional) #21: Popsicle Stick Catapults Teaches Kids About: Simple machines Difficulty Level: Medium Messiness Level: Low Kids will love shooting pom poms out of these homemade popsicle stick catapults. After assembling the catapults out of popsicle sticks, rubber bands, and plastic spoons, they’re ready to launch pom poms or other lightweight objects. To teach kids about simple machines, you can ask them about how they think the catapults work, what they should do to make the pom poms go a farther/shorter distance, and how the catapult could be made more powerful. Materials Needed Popsicle sticks Rubber bands Plastic spoons Pom poms Paint (optional) #22: Elephant Toothpaste Teaches Kids About: Chemical reactions Difficulty Level: Medium Messiness Level: High You won’t want to do this experiment near anything that’s difficult to clean (outside may be best), but kids will love seeing this â€Å"elephant toothpaste† crazily overflowing the bottle and oozing everywhere. Pour the hydrogen peroxide, food coloring, and dishwashing soap into the bottle, and in the cup mix the yeast packet with some warm water for about 30 seconds. Then, add the yeast mixture to the bottle, stand back, and watch the solution become a massive foamy mixture that pours out of the bottle! The â€Å"toothpaste† is formed when the yeast removed the oxygen bubbles from the hydrogen peroxide which created foam. This is an exothermic reaction, and it creates heat as well as foam (you can have kids notice that the bottle became warm as the reaction occurred). Materials Needed Clean 16-oz soda bottle 6% solution of hydrogen peroxide 1 packet of dry yeast Water Dishwashing soap Food coloring (optional) Small cup #23: How Do Penguins Stay Dry? Teaches Kids About: Zoology Difficulty Level: Easy Messiness Level: Medium Penguins, and many other birds, have special oil-producing glands that coat their feathers with a protective layer that causes water to slide right off them, keeping them warm and dry. You can demonstrate this to kids with this penguin craft by having them color a picture of a penguin with crayons, then spraying the picture with water. The wax from the crayons will have created a protective layer like the oil actual birds coat themselves with, and the paper won’t absorb the water. Materials Needed Penguin image (included in link) Crayons Spray bottle Water Blue food coloring (optional) #24: Rock Weathering Experiment Teaches Kids About: Geology Difficulty Level: Easy Messiness Level: Low This mechanical weathering experiment teaches kids why and how rocks break down or erode. Take two pieces of clay, form them into balls, and wrap them in plastic wrap. Then, leave one out while placing the other in the freezer overnight. The next day, unwrap and compare them. You can repeat freezing the one piece of clay every night for several days to see how much more cracked and weathered it gets than the piece of clay that wasn’t frozen. It may even begin to crumble. This weathering also happens to rocks when they are subjected to extreme temperatures, and it’s one of the causes of erosion. Materials Needed Clay Plastic wrap Freezer #25: Saltwater Density Teaches Kids About: Water density Difficulty Level: Easy Messiness Level: Medium For this saltwater density experiment, you’ll fill four clear glasses with water, then add salt to one glass, sugar to one glass, and baking soda to one glass, leaving one glass with just water. Then, float small plastic pieces or grapes in each of the glasses and observe whether they float or not. Saltwater is denser than freshwater, which means some objects may float in saltwater that would sink in freshwater. You can use this experiment to teach kids about the ocean and other bodies of saltwater, such as the Dead Sea, which is so salty people can easily float on top of it. Materials Needed Four clear glasses Water Salt Sugar Baking soda Lightweight plastic objects or small grapes #26: Starburst Rock Cycle Teaches Kids About: Geology Difficulty Level: Medium Messiness Level: Medium With just a package of Starbursts and a few other materials, you can create models of each of the three rock types: igneous, sedimentary, and metamorphic. Sedimentary â€Å"rocks† will be created by pressing thin layers of Starbursts together, metamorphic by heating and pressing Starbursts, and igneous by applying high levels of heat to the Starbursts. Kids will learn how different types of rocks are forms and how the three rock types look different from each other. Materials Needed Starbursts Aluminum foil Wax paper Toaster oven Towel Oven mitts #27: Inertia Wagon Experiment Teaches Kids About: Inertia Difficulty Level: Easy Messiness Level: Low This simple experiment teaches kids about inertia (as well as the importance of seatbelts!). Take a small wagon, fill it with a tall stack of books, then have one of your children pull it around then stop abruptly. They won’t be able to suddenly stop the wagon without the stack of books falling. You can have the kids predict which direction they think the books will fall and explain that this happens because of inertia, or Newton’s first law. Materials Needed Wagon Stack of books #28: Dinosaur Tracks Teaches Kids About: Paleontology Difficulty Level: Medium Messiness Level: Medium How are some dinosaur tracks still visible millions of years later? By mixing together several ingredients, you’ll get a claylike mixture you can press your hands/feet or dinosaur models into to make dinosaur track imprints. The mixture will harden and the imprints will remain, showing kids how dinosaur (and early human) tracks can stay in rock for such a long period of time. Materials Needed Used coffee grounds Coffee Flour Salt Wax paper Bowl Wooden spoon Rolling pin #29: Sidewalk Constellations Teaches Kids About: Astronomy Difficulty Level: Easy Messiness Level: Medium If you do this sidewalk constellation craft, you’ll be able to see the Big Dipper and Orion’s Belt in the daylight. On the sidewalk, have kids draw the lines of constellations (using constellation diagrams for guidance) and place stones where the stars are. You can then look at astronomy charts to see where the constellations they drew will be in the sky. Materials Needed Sidewalk chalk Small stones Diagrams of constellations #30: Lung Model Teaches Kids About: Human biology Difficulty Level: Medium Messiness Level: Low By building a lung model, you can teach kids about respiration and how their lungs work. After cutting off the bottom of a plastic bottle, you’ll stretch a balloon around the opened end and insert another balloon through the mouth of the bottle. You’ll then push a straw through the neck of the bottle and secure it with a rubber band and play dough. By blowing into the straw, the balloons will inflate then deflate, similar to how our lungs work. Materials Needed Plastic bottle Straw Rubber band Scissors 2 balloons Play dough #31: Homemade Dinosaur Bones Teaches Kids About: Paleontology Difficulty Level: Medium Messiness Level: Medium By mixing just flour, salt, and water, you’ll create a basic salt dough that’ll harden when baked. You can use this dough to make homemade dinosaur bones and teach kids about paleontology. You can use books or diagrams to learn how different dinosaur bones were shaped, and you can even bury the bones in a sandpit or something similar and then excavate them the way real paleontologists do. Materials Needed Flour Salt Water Images of dinosaur bones Oven #32: Clay and Toothpick Molecules Teaches Kids About: Human biology Difficulty Level: Easy Messiness Level: Medium There are many variations on homemade molecule science crafts. This one uses clay and toothpicks, although gumdrops or even small pieces of fruit like grapes can be used in place of clay. Roll the clay into balls and use molecule diagrams to attach the clay to toothpicks in the shape of the molecules. Kids can make numerous types of molecules and learn how atoms bond together to form molecules. Materials Needed Clay or gumdrops (in four colors) Toothpicks Diagrams of molecules #33: Articulated Hand Model Teaches Kids About: Human biology Difficulty Level: Medium Messiness Level: Low By creating an articulated hand model, you can teach kids about bones, joints, and how our hands are able to move in many ways and accomplish so many different tasks. After creating a hand out of thin foam, kids will cut straws to represent the different bones in the hand and glue them to the fingers of the hand models. You’ll then thread yarn (which represents tendons) through the straws, stabilize the model with a chopstick or other small stick, and end up with a hand model that moves and bends the way actual human hands do. Materials Needed Craft foam Straws (paper work best) Tape Beads Twine or yarn Scissors Chopsticks Pen #34: Solar Energy Experiment Teaches Kids About: Solar energy, light rays Difficulty Level: Easy Messiness Level: Medium This solar energy science experiment will teach kids about solar energy and how different colors absorb different amounts of energy. In a sunny spot outside, place six colored pieces of paper next to each other, and place an ice cube in the middle of each paper. Then, observe how quickly each of the ice cubes melt. The ice cube on the black piece of paper will melt fastest since black absorbs the most light (all the light ray colors), while the ice cube on the white paper will melt slowest since white absorbs the least light (it instead reflects light). You can then explain why certain colors look the way they do. (Colors besides black and white absorb all light except for the one ray color they reflect; this is the color they appear to us.) Materials Needed Ice cubes 6 squares of differently colored paper/cardstock (must include black paper and white paper) #35: How to Make Lightning Teaches Kids About: Electricity, weather Difficulty Level: Medium Messiness Level: Low You don’t need a storm to see lightning; you can actually create your own lightning at home. For younger kids this experiment requires adult help and supervision. You’ll stick a thumbtack through the bottom of an aluminum tray, then stick the pencil eraser to the pushpin. You’ll then rub the piece of wool over the aluminum tray, and then set the tray on the Styrofoam, where it’ll create a small spark/tiny bolt of lightning! Materials Needed Pencil with eraser Glue Aluminum tray or pie tin Wool cloth Styrofoam tray Thumbtack #36: Tie-Dyed Milk Teaches Kids About: Surface tension Difficulty Level: Easy Messiness Level: Medium For this magic milk experiment, partly fill a shallow dish with milk, then add a one drop of each food coloring color to different parts of the milk. The food coloring will mostly stay where you placed it. Next, carefully add one drop of dish soap to the middle of the milk. It’ll cause the food coloring to stream through the milk and away from the dish soap. This is because the dish soap breaks up the surface tension of the milk by dissolving the milk’s fat molecules. Materials Needed Shallow dish Milk (high-fat works best) Food coloring Dish soap #37: How Do Stalactites Form? Teaches Kids About: Geology Difficulty Level: Medium Messiness Level: Medium Have you ever gone into a cave and seen huge stalactites hanging from the top of the cave? Stalactites are formed by dripping water. The water is filled with particles which slowly accumulate and harden over the years, forming stalactites. You can recreate that process with this stalactite experiment. By mixing a baking soda solution, dipping a piece of wool yarn in the jar and running it to another jar, you’ll be able to observe baking soda particles forming and hardening along the yarn, similar to how stalactites grow. Materials Needed Baking soda Safety pins 2 glass jars Wool yarn Water Summary: Cool Science Experiments for Kids Any one of these simple science experiments for kids can get children learning and excited about science. You can choose a science experiment based on your child’s specific interest or what they’re currently learning about, or you can do an experiment on an entirely new topic to expand their learning and teach them about a new area of science. From easy science experiments for kids to the more challenging ones, these will all help kids have fun and learn more about science. What's Next? Are you also interested in pipe cleaner crafts for kids? We have a guide to some of the best pipe cleaner crafts to try! Looking for multiple different slime recipes? We tell you how to make slimes without borax and without glue as well as how to craft the ultimate super slime. Want to learn more about clouds? Learn how to identify every cloud in the sky with our guide to the 10 types of clouds. Want to know the fastest and easiest ways to convert between Fahrenheit and Celsius? We've got you covered! Check out our guide to the best ways to convert Celsius to Fahrenheit (or vice versa).

Appraisal Of Security Architecture Design Models Coursework

Appraisal Of Security Architecture Design Models Coursework Appraisal Of Security Architecture & Design Models – Coursework Example Appraising Security Architecture and Design models A security model illustrates the security policy. Security policy entails adocument that effectively describes protection mechanisms for computers. The security policy entails a security statement of expectations of the system. The security model explains the entities governed through the policy; and illustrates rules that form part of the policy (Jonathan, 2008). There are various examples of security models: First, models that illustrate policies for integrity (Clark-Wilson) and confidentiality (Bell-LaPadula). Second, models appling static policies (Bell-LaPadula) and dynamic policies (Chinese Wall); and third, models which are informal (Clark-Wilson) and formal (Bell-LaPadula). The Bell-LaPuda Confidentiality Model involves the initial mathematical model with a security policy which is multilevel. The model illustrates secure state machine, methods of access, and rules of access. The model ensures that users with appropriate clea rances (confidential, top secret, and secret) are adequately authenticated. The model operates on two major rules; the subject cannot access data found at higher levels of security, and a subject cannot pass information to lower levels of security (Zellan, 2003). The Clark-Wilson Integrity Model describes the integrity of given information. The model divides data into two: constrained data item that should be effectively protected and unconstrained data items that requires less protection (Zellan, 2003). The model prevents unauthorized individuals from further modification of the system. The separation of duties also limits authorized users from initiating improper modifications. The model has effective transactions; which ensure both internal and external consistency. The Chinese Wall Model ensures access controls which effectively changes, in accordance with the previous actions of the user. The main purpose of the Chinese Wall Model is to safeguard against user’s conflict of interests, during access attempts (Jonathan, 2008). No information is allowed to flow between the subjects and the objects, in a manner resulting to conflict of interest. The subject can only write on an object, only if the subject is unable to read another object in different sets of data. A security model is responsible for mapping policy’s abstract goals to the information system through specifying the explicit data structures that that are required to implement the security policy (Cashell et al, 2004). The security model is normally illustrated using analytical and mathematical concepts, which are mapped to the specifications of the systems, and developed through the programming code. ReferencesCashell, B. et al. (2004). The Economic Impact of Cyber-Attacks. Washington DC: The Library of Congress.Jonathan, Z. (2008). The Future of the Internet. NY: Penguin Books. Zellan, J. (2003). Aviation Security. Hauppauge, NY: Nova Science, pp. 65–70.

Essay Com

Essay Com Nowadays the global network Internet is overfilled with custom essay companies and essay writing agencies which offers a huge number of services such as writing, editing, proofreading, pre-writing, re-writing and others. Such essay companies provide students and young people with custom written essays, term papers, research papers, dissertations and other written assignments in exchange of money. They hire highly qualified freelance essay writers all over the world for writing academic papers for them. Unfortunately, there are also a lot of scam or fraudlent writing sites that are committed to cheat people delivering plagiarized pre-written papers stolen from free essay sites or essay databases. What is essay com? A lot of students all over the world prefer using essay companies to writing essays on their own. This occurs due to a lack of time or laziness. Some of them are looking for essay writing services in the Internet surfing Google and Yahoo search engines. Essay com is an abbreviation of the word essay company. It is one of the most popular keyword typed by students in search engines. Such a category of young people is fond of visiting web sites domains of which end in com, org and net. After typing essays com this or that search engine instantly gives all results with domains containing words essay and com. If you are looking for professional custom essay writing companies that are committed to deliver custom essays written from scratch by professional academic writers you have a lot of options which company of service you can choose according to your demands, prices and quality. Go ahead and beware of cheating companies on the web.

Fate in The Natural by Bernard Malamud

Fate in The Natural by Bernard Malamud I do not believe in a fate that falls on men however they act;but I do believe in a fate that falls on them unless they actG.K. Chesterton, Generaly SpeakingSome people think that fate is something you are born with, something that follows you around for the rest of your life until the day you die. I think that fate is something that exists in your sub-conscience, therefore making it nothing more than your conscience.In the book The Natural by Bernard Malamud the main character Roy Hobbs had a very distinct flaw, a flaw that millions of American men and women both have...... an obsession with sex which affected his charecter and which made him a very unsuccessful man. From the very beginning of the book when he went to that woman Harriet's room for a quick thrill I had an idea of what kind of person Roy was, I mean even I would have though that he learned his lesson about messing around with people he just met after she shot him.1898 photograph of G.K. Chesterton.Well, that's all rig ht, its only fifteen years off his career and the end of his pitching. Strike one!I guess that he didn't learn his lesson because one night while Roy's new so-called friend Bump leads him to a hotel room knowing that his girlfriend Memo is lying buck-naked on the bed. When Roy notices her there he doesn't stop and think,"Hold on a second their is a naked woman in my bed mabey I should turn on the light and ask her what she's doing here" No, he just jumps into bed and runs the bases. So one day Bump dies and Roy thinks that Memo's all his, boy is he wrong. This new found passion totally messes up his train...

Jitney essays

Jitney essays The off-Broadway show Jitney is based on a dramatic play, written by August Wilson. The production is held at the Union Square Theater. The house has a very pleasant, cozy and warm atmosphere. The structure of the small theater and its thrust stage successfully achieves intimacy. It also creates a bond between the actors and the audience, enabling the audience to relate to the characters feelings and emotions. In other words, the house was perfectly chosen for the production. The production was created very cost efficiently; at least the set was. It accomplished that by using a constant set throughout the entire show. The design of the set was very simple and consisted of inexpensive props that were on stage from the beginning to the end. Characters brought small props on to the stage, like a cup of coffee, a magazine, even a gun. But that wasnt enough of visual stimulation. Watching the same settings for two and a half hour can make the spectator very tired and bored. I cant say that the set didnt serve the productions purpose, but it could have been better. In order to keep the spectators interested and capture their absolute attention, a variety of visual stimuli have to be introduced into the production. The constant set and lack of visual effects made the show dull and less exciting than it could have been. The show tried to introduce some kind of change to the set, by the use of lighting. Donald Holder, the lighting designer succeeded in achieving the perception of change from day to night and sunrise to sunset. But his greater accomplishment was the setting of the light in a certain way to establish the mood of the scene. As in the scene where Youngblood went to sleep on the sofa of the jitney station, the red-hot lights that illuminated the set, portrayed a feeling of resentment and anger. The costume designer, Susan Hilferty also did a remarkable job designing the costu ...

7 Resume Tips and 7 Interviewing Tips - from an HR Director!

7 Resume Tips and 7 Interviewing Tips - from an HR Director! If you want effective resume tips and spot-on interview tips, one good source is the Human Resources Director of a large organization. You might be thinking, â€Å"Brenda, I’m sorry, but I simply don’t have access to a dozen human resources directors at Fortune 500-sized companies who are sitting around waiting to talk with me about what hiring managers are looking for!† Thankfully, people like me attend informative events such as the National Resume Writers Association (NRWA) annual conference, held last week in Charleston, South Carolina. A dedicated group of career professionals, including me, were graced with a presentation by Tim Moran- Human Resources Director at Hallmark, Inc. Hallmark is a privately held company with a size comparable to a Fortune-500 company. The audience was hungry for Mr. Moran’s advice, and we were not disappointed! Here’s what he says about what hiring managers want: Top 7 Tips for Resumes and Cover Letters The reverse chronological resume still rules. If at all possible, arrange your experience with your most recent position first, and continue from there. There is a definite bias against skills-based resumes. The resume gets you in the gate; it does not get you hired. The goal is to spark enough interest that someone wants to know more. Most hiring managers do not read your summary section. They want to know concrete facts about what you’ve done. Specifically, and I quote, they are â€Å"interested in what the heck you did to make things better.† Hiring managers don’t like the Core Competencies or Skills sections that list a bunch of nouns and noun phrases. These lists are useful for computers (if formatted correctly) but not effective with people. Use the space taken up by these keywords to report your successes. Age is not always an issue. Many hiring managers realize that people are healthier and younger at 60 than they used to be. The trend also is for employees to stay 3-5 years, not 20, so age has become less of a liability. It’s not uncommon for Hallmark to hire people, especially artists, in their 60s. A Hobbies or Interests section is welcome! It can indicate intellectual curiosity and personality. You are judged on your cover letter. It’s important to put your thoughts together well and make a good impression. If it takes getting help from a resume writer to string your thoughts together well, it’s worth the investment! I found it enlightening (and somewhat of a relief) that Mr. Moran has no problem with people who get professional help with their resume and cover letters. He believes the goal of these documents is to get you in the door; as long as nothing is fabricated it doesn’t matter who writes them! Mr. Moran also shared tips for getting interviews, performing well in them, and entering into salary negotiations: Top 7 Tips for Interviews Negotiations The best way to get an interview is to take advantage of your networks. Get out there and talk to people! Confidence is key. The most important thing you can do is exude confidence, regardless of how long you’ve been unemployed or what â€Å"weaknesses† other people might think you have. It’s essential to have a short statement at the ready (your â€Å"elevator pitch†) that identifies your unique strengths and what you offer. How you carry yourself physically is extremely important. Confidence shows through your posture, facial expressions and handshake. You must exhibit a willingness to learn and adapt, over and over again. Come prepared with examples of how you embraced change and exceled. Do your salary research. Educate yourself on payscale.com and salary.com so that you can back up your salary request with knowledge about industry standards and cost of living in the relevant geographic area. Remember the 5 Ps: Positivity, preparedness, professionalism, perseverance and persistence. Did any of these words of wisdom surprise you? Are you going to change anything about the way you present yourself on paper or in person? Please share in the comments below. If you want to make sure your resume meets the requirements and preferences of hiring managers, consider hiring The Essay Expert. We look forward to working with you!